Post: The Perfect Elevator Pitch: Mastering the Art of Concise Communication

The Perfect Elevator Pitch: Mastering the Art of Concise Communication

A couple of weeks ago, I spoke with a client about finding a new role within her company. She has been in her role for four years, so she wants new challenges and to bring her gifts and talents to another part of her organization. We examined her strengths and weaknesses, the parts of her role that she likes and dislikes, and some of her biggest accomplishments. Her homework was to take that information and draft an elevator pitch she could use as a conversation starter when networking. 

We call the statement an elevator pitch because it should be short enough for you to share sufficient information about yourself with someone in the time it takes to go from the ground to about 4 floors of an office building – or 30 seconds, whichever is shorter. The pitch is a conversation starter. If you have the opportunity, you can share more details as you continue to chat. 

At the start of our session this week, she read per pitch aloud. It was lengthy, outlining challenges and giving multiple examples. She would have spent all day riding the elevator with someone to share it! By the end of our meeting, we were able to refine the pitch by putting it in 3 to 4 bullet points and identifying the results of each statement. We also chose descriptive words such as “successfully,” “strategically,” and “creatively.” Now, she had short narratives demonstrating her strategic thinking, creativity, and leadership skills: all competencies that would benefit any team.

One accomplishment she shared was how she successfully hired three hundred individuals in India to work on a project. While that is an achievement, I helped her delve deeper by asking, “So what? Why would anyone care that you hired 300 engineers?” In essence, I was guiding her to the result and impact of that effort. Responding to that question enabled her to discuss how the strongest engineers will fill the pipeline for her team’s next iteration of leaders. She also shared how this project will increase the bottom line and reduce risk for the company. Having concrete examples that show results and how they impact the organization is not just important, it’s crucial in making her elevator pitch compelling and memorable. 

The elevator pitch isn’t just about self-promotion; it’s about articulating your value in terms that resonate with decision-makers and influencers. It’s about sharing what you excel in—areas where you’re consistently recognized and sought after. The aim is to present your achievements in a way that underscores their significance to the company’s success, ensuring your pitch is impactful and memorable. Remember, the purpose of your elevator pitch is to make a lasting impression and open doors to new opportunities.

To explore the opportunity of coaching, please reserve a spot for a discovery call with me by scheduling a time here.

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